A nation of around 90 million people, with 10% concentrated in a single city (Saigon), 5-7% GDP growth in recent years, PPP per capita almost close to India, and yet no McDonalds!
Actually, that's the first thing that struck me after landing in this country - no McDonalds, really, how?
While I am yet to find answer to this, I am wondering which consultant told them that the market entry scenario of Vietnam is not too great. The same consultant also must have told something similar to KFC, Burger King, Lotteria and Subway - who went ahead an set up a few shops anyways.
I have my own guess (without pouring numbers here) - the 'fast' food eating population is really low in Vietnam - and that's almost, how to say, inspirational! My translators just refuse to eat any biscuits, chocolates, chips or any such thing we bring to office. They don't even touch it, and prefer to eat their meals nicely or drink coffee!
Of course the other reason can be the famous supply chain issues of McDonalds: because it wants to procure just the right ingredients.
Any other conspiracy theories?
Actually, that's the first thing that struck me after landing in this country - no McDonalds, really, how?
While I am yet to find answer to this, I am wondering which consultant told them that the market entry scenario of Vietnam is not too great. The same consultant also must have told something similar to KFC, Burger King, Lotteria and Subway - who went ahead an set up a few shops anyways.
I have my own guess (without pouring numbers here) - the 'fast' food eating population is really low in Vietnam - and that's almost, how to say, inspirational! My translators just refuse to eat any biscuits, chocolates, chips or any such thing we bring to office. They don't even touch it, and prefer to eat their meals nicely or drink coffee!
Of course the other reason can be the famous supply chain issues of McDonalds: because it wants to procure just the right ingredients.
Any other conspiracy theories?
Awesome! Good for you, Vietnam.
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