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Tuesday, 10 August 2010

The Emperors of Chocolate

Candy is not a necessity. It’s a treat. A delight. A frivolous indulgence.So intoxicating, so intense, so opulent, it penetrates the taste buds and heads straight for the brain.

Read Joel Brenner's The Emprors of Chocolate. Not only it is a fantastic, and never been told before account of 2 chocolate gians: Mars and Hersheys, it is also a mouth watering delight.

The contrast drawn between the Hersheys and Mars is visible at every point, except for how long they took to become successful. Milton Hershey: 17 years, Forest Mars: 21 years.

The book is studded with core management pricipals of Hershey's and Mars, and the style of working on their top management. And I am sure that many of these pricipals will remain etched in your memory a long time after you've read the book; I list a few here:

  • Both Hersheys and Mars started their day at 4:30 in the morning. Most of the new product ideas were born then.
  • Being first is the key: if you ain't first, why bother?
  • Product should be sole focus: that is what customers buy
  • You can't shoot where the duck is: you've to shoot where the duck is going to be
  • To do a business: you need to know how to make a product

‘Chemically speaking, what makes chocolate so unique and irresistible is that its melting point it slightly below body temperature’ ‘ Cocoa butter dissolves first and distributes the rest of the chocolate ingredients over the taste buds in quick succession starting with sugar’

Must Read!

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